Podcast awareness and listening continue to rise in the US, pushed by an explosion in new podcast programming, the pandemic, and user adoption of “natty speakers” adore Amazon Echo and Google Home devices.
This look is now in its 23rd year and is extensively regarded as the finest compare on audio habits and podcasting on hand anywhere. I strongly support you to receive the total look (no designate) as it incorporates considerably more insights than I’ve summarized here.
Demonstrate that this compare surveyed Americans 12 years of age and older.
78% of Americans are Now Accustomed to Podcasting
That is approximately 222 million folks and an expand of 10 million in a single year — a 4.72% expand.
57% of Americans Like Listened to a Podcast
That is up from 55% in 2020 and 51% in 2019. This signifies that roughly three-quarters of the of us which would be familiar with podcasts like undoubtedly listened to 1.
Podcast Listeners Like Grown 29.5% in 3 Years
In 2018, 44% of Americans 12 or older had listened to a podcast, in comparison to 57% in 2021.
41% of Americans Listen to Podcasts Month-to-month
In 2021, 116 million folks be awake of a podcast monthly.
Month-to-month Podcast Listeners Like Grown 61.5% in 3 Years
In 2018, 26% of Americans 12 or older listened to podcasts monthly, in comparison to 41% in 2021.
Extra than half of Americans Ages 12-34 Listen to Podcasts Month-to-month
As of 2021, 56% of all Americans, 12-34, be awake of now not lower than one podcast per month, in comparison to 49% in 2020.
Month-to-month Podcast Listening Rising Fastest Amongst Older Americans
From 2020 to 2021, the percentage of Americans ages 55+ who be awake of podcasts monthly increased by 18%. At display camouflage, more than one-quarter of all 55+ patrons in the US are taking note of podcasts a month.
Every Week, Extra Americans Listen to Podcasts Than Like Netflix Accounts
In 2021, 28% or 80 million Americans are weekly podcast listeners. There are now 10 million more weekly podcast listeners than the 69 million Netflix legend householders in the U.S. This would possibly perchance well also explain the initiating of a shift from video to audio media.
Weekly Podcast Listeners Tune in an Moderate of 8 Podcasts per Week
On moderate, podcast followers be awake of 8 podcasts at some stage throughout per week. This moderate is skewed a chunk of of, nonetheless, by arduous-core podcast devotees. 40% of weekly podcast listeners utilize 1-3 podcasts per week, but 19% be awake of 11 or more podcasts! Overall, more listeners are taking note of more podcasts per week as in comparison to 2020 wherein 51% of listeners listened to ideally abundant 1-3 podcasts per week.
Practically a Quarter Extra Americans Now Like “Super Speakers” in Their Properties
Led by Amazon, development in natty speaker possession has been indispensable. Super speaker possession total increased by 22% between 2020 and 2021. This expand in natty speakers is giving householders more alternatives to be awake of podcasts at house. As the pandemic continues, sales for at-house entertainment devices adore natty speakers increased from final year.
Podcasting has change into a solid create of media in the US with listenership increasing in all age teams and the model of listeners additionally increasing. Listeners additionally utilize more podcasts than ever earlier than maybe due to the need for at-house entertainment throughout the pandemic. Alternatively, podcasts like change into a well-known phase of media in the present day.
Podcast listening is continuous to skim. These 2021 podcast statistics demonstrated that we’re now not yet at “height podcast”, now not lower than with regards to consumption. Please attain receive all of The Infinite Dial from Edison Evaluate and Triton Digital, as there are numerous more statistics and charts rate your attention.
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