Digital Marketing FAQS
Digital Marketing FAQs for the knowledge seekers
Answering Your Questions About Working With MarketingAlien
You will find answers to our most frequently asked Digital Marketing (FAQS) questions below. We tried to list approx. 70 questions in different sections with best possible answers. Your question not answered? Fill out our quick contact form and someone from the Digital Marketing team will get back to you.
What types of businesses do you work with?
What markets do you cover?
Why use MarketingAlien when the business can hire someone in-house?
When we start working together, our team simply becomes an extension of yours – where we are all working towards the same goals. And if you’re not happy with the results after the first six months, you don’t have to continue working with us!
What are your payment terms?
We always agree payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.
What locations do you cover?
In all seriousness, distance may affect our ability to spend as much face-to-face time with a client who is further away than a local client, but this doesn’t mean that we won’t visit, and it won’t affect the performance of your campaigns. We will also schedule regular Google+ hangouts or other video conferences so you still get to see and speak to us regularly.
Can you guarantee results?
How quickly will the business start seeing results?
What will be the expected Return-on-Investment (ROI)?
Do you do any charity work?
Also for small charities, if possible, we will work free of charge or at minimal cost. For larger charities with marketing budgets, we will use a reduced rate when pricing our projects
Digital Marketing Services and Packages
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case, it covers anything based online. This includes:
- Analytics and conversion rate optimisation
- Content creation and marketing
- Social media
- Email marketing
- Marketing automation
- Sales Funnels
What digital marketing services do you provide?
As a digital marketing agency, we do all of the above-mentioned services, our services cover SEO (search engine optimisation), PPC (pay-per-click), social media, content marketing, online PR, Sales funnel development, Google Penalty Fix, website design and development. Not sure what any of this means? Give us a call, we can talk you through the digital jargon in simple terms to help understand how choosing the right digital marketing services can benefit your business.
How do your digital marketing packages work?
All of our digital marketing services are based on a one month trial and then minimum 6 or 12 months contract based on a tailored package with clear KPIs.
How much will a digital marketing package cost?
Our digital marketing packages start from £299 per month. Depending on what your digital marketing objectives are we will build you a bespoke package to help you achieve this. Looking for a new website design or website development services too? We know that when you’re starting a new business or in the early stages of growth budget is really important so if you’re at the stage of looking for the right digital marketing service for you contact us as we may be able to offer you a special package based on what you are looking to purchase.
How do your digital marketing account services works?
All of our digital marketing clients have a dedicated Client Services Manager and Delivery team working on your account. You can contact us Monday – Friday 9:00 am – 5:00 pm and chat with any member of your team who will be more than happy to help. We track the progress of our work on a daily basis and you’ll receive a report and recommendations by the 5th working day of the month. We love a cup of tea and slice of cake too, with the majority of our clients popping in to have a face-to-face meeting once a month or we can meet you in your office or somewhere else. Also if you are unable to come here in London far from us or from another country as we have clients in Europe, USA, Canada and Australia, in that case, we’re happy to call, Skype or have a Google Hangout, whatever works for you best – or if you’re near a tea room I’m sure the team would be more than willing to pop over. We can visit your country if we have a long term contract to work closely with your in-house team.
Do you offer digital marketing consultancy services?
Yes, we do offer digital marketing consultancy services. So whether you’re looking to create a fully-rounded digital marketing strategy or are just looking for consultancy for SEO (search engine optimisation), PPC (pay-per-click), display, content marketing, online PR or social media etc. our team of digital marketing experts are also available on a half day or daily consultancy packages.
What happens if we part ways?
We hope that you are happy enough to stay with us. However if for any reason you do need to leave, once your initial agreed digital marketing contract period has ended all we ask for is one months’ notice.
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
Q. Can you work on SEO on any type of website?
Yes we can. If your website is built on a CMS (content management system) like WordPress then as long as we have administration access to the CMS then we can work on your SEO. If your website is not built on a CMS then please contact us and we will let you know what we can do to help your Business.
Q. My website is not responsive. Can you still help me with my SEO?
Because of on-going changes in Google’s algorithm we advise all clients to ensure their website is responsive before we start any work on SEO. Not responsive? Contact us we can make your website responsive if you are unable to get it done.
Q. How do I know if my website has good SEO?
First thing’s first we’ll run an SEO (search engine optimisation) audit of your website. Essentially this is a health check to help us see where all the good and not so good areas of your SEO are both onsite and offsite. We’ll use this to help build a strategy for your SEO and our digital marketing team will send you an SEO report monthly so you can track the results of our work.
Q. Do you adhere to search engines’ webmaster guidelines?
MarketingAlien always follows best practice when it comes to adhering to search engines’ webmaster guidelines including Google, Bing and Yahoo. We don’t buy links or purchase any ‘black hat’ SEO techniques either. Our crown is truly shiny when it comes to SEO.
Q: Can you guarantee my website will appear on page one of the search engines?
We can guarantee the number one spot on the first page of Google, but you have to follow our procedures to reach to page one of any search engine, and always bear in mind what you want to be number one for. There are many different keywords to choose from and you need to think about which ones your target markets are likely to use. Also the search engine’s algorithms change regularly so you may find yourself on page one, one day but not the next. If you have a well -constructed search engine friendly website, keep it well maintained and updated, and create good quality back-links from across the internet – then you will have the best possible chance of getting and keeping a good page ranking. Investing in SEO (search engine optimisation) on an ongoing basis is really important to help you build your organic ranking on Google. Contact our SEO consultants for further info on this topic.
What is PPC?
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it. It is commonly used to refer to Google Ad-words (Now Google Ads), but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Q. Can you help me set up a PPC campaign?
You will need a Google Ads account to be able to run a PPC (pay-per-click) campaign. Once you have signed up (we can help you with that), our PPC experts can set up the campaign for you. This will be based on your key objectives, keywords, target audience and geographical target market. If you need some help to set up your Ads account? Contact us and we’ll be happy to guide you through the process. It’s fairly simple to do.
Q. How do you set a budget for PPC?
Our PPC (pay-per-click) experts will work with you to determine a level of spend for your PPC campaign. We use Google Ads to assess the competitiveness of the market and will suggest a minimum and maximum budget to invest in. On an on-going basis we will then optimise your campaign to ensure that we are making the most of your budget to generate a good return on investment (ROI).
Q. How does payment for PPC campaigns work?
MarketingAlien charge a one-off fee for setting up a PPC (pay-per-click) campaign and then a monthly management fee. We don’t tend to run automated campaigns as it’s much more effective to optimise your budget on a daily basis. Any spend you do make on search terms will be paid directly to Google, straight from your Google Ads account.
Q. Is PPC expensive?
PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.
Social Media is a general term to describe a huge variety of online channels that enable users to connect, communicate, create and share content and participate in conversations in public and private communities. There are literally hundreds of Social Media channels to choose from and, as a Social Media Agency, MarketingAlien uses some of the world’s most popular and prolific social platforms including Facebook, Instagram, Twitter, LinkedIn, Google Plus, Youtube and Pinterest etc.
Q: Can you help my business with social media?
Yes! Of course –We live and breath social media daily; we can help your company in several different ways. We can manage your social media; we can update your pages with unique posts on regular basis. We can engage your audience and we can increase your audience on social media. The majority of our clients ask us to create a social media strategy along with on-going content generation and engagement. – we can’t tell you who though, as the key to social media is ensuring you are publishing content that appears to come from the voice of the brand. Are you a bit overwhelmed with where to start with social media? Contact us to arrange meeting with social media manager, we’d love to see how we can help your company grow appearance in social media.
Q. How do you know what to post on social media?
MarketingAlien will work with you to build a content calendar for your social media channels. We schedule all of our strategic posts in monthly and will share with you the content before we post anything. In addition you’ll get a weekly call from us too, just to catch up on what’s happening in your business and any messages you would like us to share. Social Media is 24/7 and our team will continue to follow hash-tags and trends on an on-going basis to ensure that we pick up on any social conversations that are relevant to your business.
Q. How do you report on social media?
It depends on each package, our comprehensive social media reporting covers everything from your Klout score (how engaged your social community are), social impressions, social reach and demographics. Our reporting is delivered to clients monthly (5th of every month) so you can see the fruits of our hard work and efforts put into your social media presence and how it builds brand awareness and engagement for your business.
Q. Can you also do sponsored social media campaigns?
Sponsored advertising within social media channels is becoming increasingly popular with brands who want to target a specific message to a group of individuals. MarketingAlien has its own social media strategists who design a strategy as per your audience and goals. They can run sponsored social media campaigns across social media channels i.e. Facebook, Twitter and LinkedIn.
Website Design and Website Development
Yes we have separate department within the company called WeboArtist. WeboArtist team can design any type of website from scratch or on open-source platforms like WordPress, Joomla, Drupal, Magento, Moodle and many more.
Q: Will I be able to edit the content of my website?
Yes – most of it. Each website we create comes with a CMS (content management system) or back-end editing with login details. This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices etc. You will be given full training on the use of the CMS (content management system) and this is included in your website package – it is very simple just like using Microsoft Word or PowerPoint.
Q: Where do you host the websites?
We use three different hosting suppliers, and will advise accordingly based on the size of your website site, functionality required and expected traffic.
Q. How to you charge for your website packages?
Our website prices are based on the number of pages you require for your website along with the type of functionality you need. We also offer hosting, support and maintenance packages for once your website is live, to ensure you have access to our Help-desk for any website requests, updates and fixes.
Q. Can you build eCommerce websites?
Yes! We can build any type of eCommerce website on different platforms or we can write a .php script for you. For further details please contact us or arrange a meeting with one of our designers.
Q: How quickly will my website be up and running?
Every project is different it depends on what exactly you are looking for, Generally speaking your website will be launched within two-six weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied. If you need your new website quicker, we do offer an Express Service – details on request.
Q: Will I be able to change the colours or company logo in my website myself?
Yes you can amend the text, photos and logo yourself through your CMS (content management system), changes to the colour and themes/styles will need to be made by the WeboArtist team. Alternatively, if you need help designing a logo or any creative for your website let us know. We can outsource it for you.
Q: Will my website be search engine optimised to get good results on Google?
Yes. Your website will be submitted to all the major search engines and when we build the site we pay particular attention to ensuring that all aspects of Search Engine Optimisation (SEO) are considered. We also review the website copy before it goes live to ensure that the copy will help drive traffic to your website and we make any minor copy amendments that will help SEO. It’s worth noting that launching a website is just the first step to driving traffic to your business online. If you’d like more information on our monthly SEO packages contact us for further information.
Q: Where do I get photos, images and graphics for my website from?
You have two options. You can either provide us with images that you already own or alternatively we can source and purchase images and graphics for you – the choice is yours. In addition we can provide high res images and graphics, however the cost for this is dependent on image and therefore each quote is different – contact us for details.
Q: Will I be able to see my website before it goes live?
Yes you can. You will be sent a test link to your website before it goes live so you can make any amendments. Once the website is live you will be able to make amendments to the copy yourself after you have had your website CMS (content management system) training with us.
Funnel Marketing/Sales Funnel
We are expert of sales funnels on different platforms including Clickfunnels, Builderall and others. We have a large happy client base mainly from USA and Canada. Our dedicated and experience team of sales funnels is always there to help you out from start of campaign to generate you revenue from your Sales funnels. You will find a complete solution from development to implementation and generating revenue with MarketingAlien.
Q: What does a funnel mean in marketing?
The definition of a marketing funnel is the process of a customers journey from their first interaction with your brand to returning as a loyal customer. The end goal of any marketing funnel is sales.
Q: What is the top of the marketing funnel?
When marketers refer to the top of a marketing funnel, they’re talking about the creation of a hook that attracts people to read about their business. This is the first step in the marketing funnel process.
Q: What is full funnel marketing?
The concept of full funnel marketing is the completion of a marketing strategy that generates leads and converts them into loyal customers. It’s one single flow of experiences that result in a prospect making a purchase from your brand.
Q: What is a website squeeze page?
A squeeze page is a landing page designed to capture data from a potential customer for re-targeting purposes. The goal of a squeeze page is the convince, capture and otherwise, “squeeze”, a visitor into handing over their details in return for a product.
Q: Do I need a sales funnel?
If you are serious about making money through online sales, then yes, you need a marketing funnel. It’s a way of organising all your marketing activities into a logical, targeted and successful approach. Everything is in one place and you can monitor your visitor’s behaviour.
Q: How to create an affiliate marketing sales funnel?
Promoting an affiliate product is hard work. Having a funnel that automates the entire sales process is going to make your life easier – from your audience’s first interaction with the product to purchase, everything is accounted for!
Q: What is a B2B marketing funnel?
The B2B marketing funnel is a way for businesses to fully understand their target audience. When you’re promoting a product or service to a business owner they need to buy into you as well as your brand.
Q: What are the essential marketing funnel stages?
The three main essential marketing funnel stages are lead generation, lead nurturing and sales. Within these three stages, there are more specific processes you should aim to carry out to the best of your ability. The overall goal is to turn your prospects into customers.
Q: What is conversion funnel marketing?
Conversion funnel marketing accounts for every stage of the buyer’s journey from their first interaction with your brand through to becoming loyal customers. The conversion marketing funnel is often split into three sections to determine the best strategies to increase conversions.
Q: What is meant by an inbound marketing funnel?
The inbound marketing funnel refers to the process of attracting leads and prospects to your company before they make a purchase. It’s one of the most cost-effective ways to boost your conversion rate while retaining the attention of potential customers.
Q: Are there digital marketing funnel success stories?
The digital marketing funnel is an automated process that allows businesses to bring in sales even as they sleep. Many companies, known as two comma club members, have made millions using humble digital marketing funnel templates.
Social media can play a crucial role in engaging with your potential customers and guiding them into your funnel. You’ll be able to create targeted, highly relevant content that speaks to your audience without appearing sales-y.
Q: How do you create high-converting funnel content?
The definition of a content marketing funnel is creating highly persuasive content that drives people along a journey to finally make a purchase with your company. All content should consider the needs of the audience to ensure interest in retained.
Q: What are the benefits of marketing funnel automation?
Marketing funnel automation means you can keep increasing your conversion rates, without having to carry out all the repetitive and mundane tasks.
Q: What are the top online marketing funnel mistakes?
Spotting holes in your online marketing funnel isn’t always easy. The top online marketing funnel mistakes often include pushing people for a sale too soon, sealing features rather than solutions and letting prospects go.
Q: Which of marketing funnel software’s does MarketingAlien work with?
MarketingAlien can develop and implement Sales/Marketing funnels on many different platforms. However, for proven multi-million dollar funnel results, there’s no better place than Clickfunnels.
Q: What is the best marketing/sales funnel software?
There are many marketing funnel software out there in the market. However, there’s no better place than Clickfunnels. We can develop sales funnels on many different software. But we always recommend Clickfunnels to our clients for best results and maximum sales conversions/ROI.
Q: Is Clickfunnels a CRM?
Customer Relationship Management (CRM) is a small part of Clickfunnels. It enables you to manage a relationship with your audience through campaign tracking software. Clickfunnels is an entire funnel building platform that includes everything from automation to tracking.
Q: Should you use the Builderall or Clickfunnel software to create your marketing funnels?
Builderall and Clickfunnels both offer services for you to effectively create marketing funnels. So it is difficult to decide which software to use. Builderall takes the approach of offering as many digital marketing services as possible, not just funnels. For example, you can do anything from creating a marketing funnel to designing your own app. Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and effective marketing funnel and email marketing service. If you need talking through more information about the features offered by the two pieces of software please arrange a meeting to discuss further with one of our sales funnel consultant.
Q: Should you be using Kartra or Clickfunnels for your funnel marketing?
Kartra is another software very similar to Clickfunnels in terms of what you can achieve. However, with Clickfunnels, you get your results a lot quicker. Kartra also has a much smaller community due to Clickfunnels being established for a number of years now. This is proven by the increasing number of Clickfunnels affiliates. Karta taccles marketing funnels from the opposite direction. Users must envision their end goal and work backwards from the final ‘thank you’ page. This may work in some cases but it makes the software a lot less accessible and prevents users from getting stuck straight into their funnel creations.
Q: Should you use Kajabi or Clickfunnels as your digital marketing tool?
Kajabi and Clickfunnels are two marketing platforms, but aimed at different audiences. If you are selling your knowledge or a purely digital product, then Kajabi may be suitable for you. However, Kajabi could be limiting as there is no opportunity to incorporate physical products, if you should wish to. Clickfunnels offers far more opportunity as users can pretty much sell whatever their heart desires. Digital or physical… there are no limits. Kajabi offer some great features for selling online courses or online events, however unless you have significant expertise to sell, it wouldn’t be right for you.
Q: Would Leadpages or Clickfunnels be better suited to your business?
It is debatable whether Leadpages can be considered a Clickfunnels alternative. This tool offers far less than Clickfunnels, as you can only create the initial landing page stage of your funnel. The main aim of Leadpages is to generate and capture leads. You would therefore have to use another software to build up the rest of your funnel. Clickfunnels allows you to take your marketing funnels a lot further by allowing you to create email campaigns too.
Q: Should your business use Shopify or Clickfunnels for your funnel marketing?
Shopify is a platform for users to build fully-fledged online stores. You can sell a range of different products successfully, however, there are far fewer features for really selling. Clickfunnels takes a more direct approach to sales with their funnels using engaging content and offering visitors one option only – buy or leave. You can sell multiple products on Clickfunnels too, as the standard package provides you with three domains.
Q: Are there any worthwhile Clickfunnel alternatives?
In our opinion in this day and time Clickfunnels is a lot better from many different platforms out there, although still there are a lot of things that can be improved in the future otherwise someone else will take this market if they can provide an alternative to those issues. But right now Clickfunnels presents guaranteed sales solutions for your business. However, it is still important to understand the potential Clickfunnels alternatives out there. Clickfunnels can even be integrated with other pieces of software, so you can reap the benefits of a number of available tools! Some of the main Clickfunnel alternatives are Kartra, Leadpages, Kajabi, Builderall and Shopify.
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