The crackerjack Persuade & Convert workers involves:
Jay Baer, CPAE – President
Bloomington, IN (Japanese time zone)
Jay is a hype-free digital advertising and customer carrier strategist, speaker, Unique York Cases most efficient-promoting creator of six books, and a abilities investor. He essentially based Persuade & Convert in 2008, and it is his fifth multi-million buck endeavor.
Jay’s tequila and swimsuit collections are rivaled right by the number of firms he’s informed on digital advertising since 1994 (700) including Caterpillar, Nike, 3M, Oracle, adidas, and 33 of the Fortune 500. Jay is a global keynote speaker and emcee, and used to be lately named a Certified Talking Expert, an accreditation earned by correct 9% of the world’s top public audio system.
In 2017, Jay used to be inducted into the Observe-of-Mouth Advertising and marketing and marketing Hall of Popularity by the Observe-of-Mouth Advertising and marketing and marketing Association. And in 2018, he used to be enshrined in the Expert Talking Hall of Popularity, where there are correct 187 living contributors.
Jay’s Social Pros ticket used to be named Very most realistic Advertising and marketing and marketing Podcast in the Divulge material Advertising and marketing and marketing Awards. He’s also essentially the most retweeted particular person in the world among digital entrepreneurs, and one amongst the tip 3 most influential of us on-line among CMOs and B2B Marketers.
At Persuade & Convert, he oversees huge image approach whereas educating and informing businesspeople on stage and on the online page. He’s also an authorized BBQ issue.
Kelly Santina – Head of Operations & Media
Phoenix, AZ (Arizona time zone = Mountain in cool weather, Pacific in summer)
Kelly comes to Persuade & Convert with fifteen years of experience in digital advertising, challenge administration and abilities integration.
Presumably a trademark of her effectivity, Kelly drinks the total lot with a straw and would be unanimously nominated to study the most necessary espresso IV, as long as she may maybe design it with the handbag of her selection.
Previously, she held senior positions with the tip digital advertising agency in Phoenix. She used to be also the Senior Net Director and Vice President of Advertising and marketing and marketing for Thunderbird Faculty of World Administration, the main global enterprise college in the world.
Even though Kelly brings an analytical, records-driven skill operate to the Persuade & Convert workers, we secretly issue she’s allotment psychic and is derived from a lineage of fairy godmothers due to the of the approach she anticipates all people’s wants three steps sooner than they design.
At Persuade & Convert, Kelly oversees workers efforts, maximizes effectivity and group, and contributes to overall approach and development of contemporary companies and products.
Zontee Hou – Director of Contrivance (pronounced “hoe”)
Unique York Metropolis (Japanese time zone)
Zontee is your drag-to gal if you happen to want restaurant options or stress-free activities in Unique York Metropolis. Significantly, if you happen to’re in city with an animal-loving, vegan aunt or a punk-rock child, she can be able to conjure up an itinerary on the fly.
She is the founder of Unique York-essentially essentially based consultancy Media Volery, an adjunct professor in the Metropolis Faculty of Unique York’s graduate communications program, and a speaker at events across the nation. With a ardour for brand approach, dispute material advertising, and particular person behavior, Zontee advises organizations ranging from Allstate Insurance protection to Indiana College.
Zontee’s work has obtained just a few PR Data Platinum Awards and a Forrester Groundswell Award, too. Typically, her operate of job is adorned in hardware.
Nonetheless what most of us don’t know is that Zontee is a championship knitter. Significantly, she may maybe knit you a condominium in an hour. If there may be a construct of martial arts that makes use of knitting needles as a weapon, we’re assured she knows it.
At Persuade & Convert, Zontee creates digital and social audits and strategic plans, and works with agency companions on a form of initiatives, especially blogging, e mail, and multi-media dispute material functions.
Mary Advantageous – Senior Strategist
Orlando, FL (Japanese time zone)
Mary Advantageous is a social media approach and implementation expert with experience at Disney, Unilever, Kraft Foods, and Kimberly Clark.
She is going to almost certainly be rumored to be a child whisperer, striking parents and infants in each set at ease—and to sleep.
Forward of consulting, Mary used to be the Digital Advertising and marketing and marketing Director for Walt Disney Parks and Resorts, where she oversaw approach, analytics and listening, and neighborhood administration.
Before that, Mary used to be an early member of the innovative and a success digital issue at Edelman Public Relatives, the world’s most attention-grabbing PR agency. Whereas there, Mary’s work spanned the CPG, tourism, and healthcare sectors.
We haven’t clocked it yet, nonetheless we predict Mary’s prep time to bounce on a plane is under two hours flat if there’s one thing attention-grabbing on the opposite facet.
Mary spends noteworthy of her ardour-challenge time consulting with Auburn College, her alma mater, as the president of the advisory committee for the final public family contributors program besides as an active member on the Auburn Athletics Public Relatives Council.
Anthony Helmstetter – Head of Diagnosis and Insights
Phoenix, AZ (Arizona time zone = Mountain in cool weather, Pacific in summer) & Playas del Coco, Costa Rica (UTC/GMT -6 hours)
Anthony has bigger than 20 years of constructed-in advertising and digital advertising experience. His abilities spans across 20 disciplines including award-a success e mail nurture functions, lead-generation, customer retention, evolved analytics and optimization, and advertising automation, besides as his private faves: Tesla and photo voltaic energy.
Professionally, Anthony is a published creator, the normal VP & Accomplice of Developed Client Solutions for Off Madison Ave, and has overseen the deployment of larger than 100 web sites sooner than he stopped counting. His essential client successes contain Georgia-Pacific, CVS Pharmacies, College of Phoenix, Chipotle Mexican Grill, LifeLock, and the Arizona Intention of job of Tourism.
Whether or now not or now not you issue the rumor that Anthony is a descendant of Jacques Cousteau, the Colossal Canyon-sized fish tank in his residence operate of job coupled along with his penchant for scuba diving and all things under the ocean will come up with one thing to mediate.
At Persuade & Convert, Anthony supports the social media and dispute material audit workers with adjoining and complementary disciplines. He also presents agencies and retainer purchasers with real-time advice and counsel.
Lauren Teague – Strategist
Portland, OR (Pacific time zone)
Lauren, who once used to be a single-digit handicap in golf, is a digital strategist with huge social experience. She has worked with a range of media startups, established non-profits, legit sports leagues (over six years with the PGA Tour), teams (Portland Path Blazers), and athletes (Jason Day, Rickie Fowler, Ian Poulter, Jimmy Walker, Marc Leishman, and Jason Dufner to name a couple of) and manufacturers (TaylorMade Golf, Cabela’s, Colossal Ole Opry)
After we can’t catch Lauren in the operate of job, we glance on the golf course first. Her toddler has a greater handicap than all of us at C&C.
She produces an annual sports digital and social media occasion (Sports PR Summit), leads social media workshops, and speaks nationwide for associations, conferences, and company groups.
Lauren loves all things sports and open air, and spends her free time exploring Oregon in conjunction with her family. She is going to almost certainly be the emoji queen. At the same time as you’d fancy options for essentially the most efficient emoji to use, she knows it.
Anna Hrach – Strategist
Phoenix, AZ (Arizona time zone = Mountain in cool weather, Pacific in summer)
Anna is a dispute material expert who tackles purchasers’ hardest advertising complications with the tenacity and fearlessness of a honey badger. No longer fancy a mean one, even supposing. More fancy the gracious, non-bitey form.
For bigger than a decade, she’s developed pleasing-dapper dispute material options for firms ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, particular person packaged goods, banking, and training. She’s also helped compose dispute material departments at three utterly different agencies.
When she’s now not dotting the i’s and crossing her t’s, you’ll catch Anna living as a lot as the earlier skool “work laborious, play laborious” adage. In most cases, which approach throwing some seriously loopy weights round at the gymnasium, whereas crushing her newest lifting PRs. Other instances, which approach sneaking away for the occasional ditch day at Disneyland, nonetheless we don’t issue. Contrary to what some may maybe issue, she also knows the suitable design to unwind, too. There’s nothing she loves bigger than a calming weekend stout of video video games, cosy hours with web page visitors, hanging out in conjunction with her husband and sofa time in conjunction with her dog and cat.
Jenny Magic – Strategist
Austin, TX (Central time zone)
Jenny has spent practically two a long time in digital advertising and over 30 years as the “top man” of the three-high family waterski pyramids. One no doubt requires more agility, nonetheless she’s now not telling. Jenny is a dispute material advertising strategist and speaker who has informed purchasers fancy Prudential, Acxiom, and Alcon, along with a total bunch of startup and development firms.
Jenny’s center name ought to aloof be “Hack” due to the she’s repeatedly procuring for the suitable design to shield shut two minutes off a drag back and forth, catch essentially the most efficient deal, cook dinner dinner sooner, steer certain of the frequent cold, no matter. At the same time as you’ll catch a instruct of affairs, she has a tip, a book, an authority, and a greater approach. When she’s bored she goes procuring for things to strengthen, so we be particular to shield her busy!
She’s most gratified in conjunction with her volunteer work; she currently serves as a mentor and president-elect of the Ladies Communicators of Austin and acquired the 2014 WCA Mentor of the Year Award. She has served as a SXSW mentor and organizes the 1,200 member Austin Divulge material Meetup. An avid reader, fierce game night competitor, and passionate yogi, Jenny lives in Austin in conjunction with her husband, architect Scott Magic (who she guarantees she DID NOT marry correct for his expedient final name), and their two LEGO-obsessed sons, one amongst whom she by chance named “Magician”.
Taulbee Jackson – Strategist
Indianapolis, IN (Japanese time zone)
Taulbee works at the intersection of CX, Divulge material, Tech, and Operations. He loves serving to empower inventive /media/advertising teams to compose and develop audiences.
As an early pioneer in real-time advertising, endeavor dispute material approach, social monitoring, owned media theory, and the “brand newsroom” operations approach. His book on 21st Century Advertising and marketing and marketing Operations, “The Owned Media Doctrine” (with the foreword by Jay Baer), used to be printed in 2013 and is currently being primitive in graduate functions at just a few universities.
Taulbee has led dispute material, social, brand, and CX approach for bigger than 50 nationwide and global manufacturers, including Walmart, the U.S. Department of Protection, Ingersoll Rand, USA Football, Angies List, Turner Sports, GoDaddy, Finishline, Bass Expert Retail outlets, the Indianapolis Colts, One America, Lids, Equifax, Mercer, Mapco, Lids, besides as three Tall Bowls.
A relentless innovator in dispute material approach, CX, Social, and Target audience Fashion for the final 10 years. He essentially based the most necessary real-time dispute material agency, Raidious, in 2009 (obtained 2018). Their ruin-through work on Tall Bowl XLVI changed the approach manufacturers interact with their customers, and the design in which they approach advertising in real-time. Apple did a case look on innovation on the agency.
Taulbee attended the College of Evansville on a tune performance scholarship and is a convalescing musician. He aloof does sessions and are living performances as a employed gun on weekends.
Christin Kardos – Personnel Supervisor
Citadel Rate, TX (Central time zone)
Christin has bigger than a decade of social media experience coupled with a ardour for connecting of us with files and sources.
Nonetheless don’t let the pearls fool you—Christin is our resident biker babe and lover of the open facet road. We admire her for her willingness to are trying one thing else contemporary, from pioneering a contemporary social platform to constructing her have computer.
Her background involves volunteer and legit carrier as a civilian recommend for military carrier contributors and their households. She has worked with communities for TalentCulture, Social Commercial Hour, Millennial CEO, and more.
Known as a “digital cheerleader” she may maybe additionally be discovered on-line promoting and participating in are living events connected to neighborhood constructing, social enterprise, and legit development.
At Persuade & Convert, she listens, responds, and connects within all of our social channels and does huge occasion promotion.
Kristina Paider – Occasions Administration
Cabarete, Dominican Republic (Atlantic in type time: Japanese time in the summer, 1 hour forward in the cool weather)
Kristina Paider (KP) is a screenwriter and strategist who leverages newsroom, boardroom, and Hollywood writers room experience to form one-of-a-form alternatives for prime-performance firms.
Her program, Hollywood Attain, helps folks and firms faucet into their internal hero and amp up their action conception for accelerated results. Her ways contain an infusion of record, dialogue and client experience.
As a diminutive bit one, KP bought in distress for singing at the dinner table, so now she sings through all meals, and a few conference calls, too—with or without tune.
Previously, KP held govt administration positions at various global hospitality firms. She has a multi-billion buck observe record working with every main luxurious lodge brand in the enterprise besides as media, purchasers, and colleagues in 28 worldwide locations.
KP has a pure solve for correct about any health advise, and is an authority at making improvements to the chocolate ratio in the total lot. At Persuade & Convert, she oversees occasion logistics and contributes to the agency’s enterprise development, learn and record initiatives.
Michelle Joyce – Director of Occasions
Charlotte, NC (Japanese time zone)
For the past two a long time, Michelle Joyce has managed and coached legit audio system. With an fervent ardour for the talking industry, she has sold hundreds of customized and personalized seminars to firms and associations all over the globe. Michelle creates lasting friendships in conjunction with her purchasers, and the tools and processes she has created be sure a flawless occasion experience for each and each the speaker and the customer.
Her coaching functions aid folks form stronger, more pretty manufacturers; produce relevant seminar dispute material and experiences; polish presentation skills; and generate more awareness for companies and products.
Michelle has been acknowledged in five enterprise books for input, tips, and abilities; and her articles catch appeared in a form of blogs and newsletters.
When she’s now not reserving Jay or her other audio system, Michelle can doubtlessly be present in her kitchen, cooking and baking for one amongst her famous parties. She also likes to shuttle and has swam alongside sea turtles, kayaked through waterfalls, snorkeled through underwater parks, ridden horses on Caribbean seashores, and eaten blowfish (which she also caught).
Kim Corak – Commercial Fashion
Louisville, KY (Japanese Time Zone)
Kim has practically 20 years of experience in digital advertising methodologies and technologies including records superhighway advertising, e mail advertising, search engine advertising (paid and pure/natural), social media, analytics, web web page approach, and challenge administration.
Kim is an unstoppable power who can drink as a lot as six pots of espresso a day, aloof salvage an even night’s relaxation and wake up refreshed and with essentially the most attention-grabbing J. Crew ensemble for the day.
Previously, Kim led the digital advertising for a Southern California municipality intelligent about shuttle and tourism besides as served as the head of promoting and PR for an award a success digital agency.
We admire Kim due to the she can be able to catch up a dialog with anybody, actually, even a turtle on the seashore, and salvage their life record. She hides her OCD well, nonetheless all of us know she has it due to the we would collapse without it.
At Persuade & Convert, she oversees enterprise development and firm development initiatives.
Megan Soar – Director of Divulge material
Unique York Metropolis (Japanese time zone)
Megan has bigger than 12 years experience rising conversion-focused digital advertising options and campaigns. Nothing will get her more wrathful than dapper dispute material and advertising that drives backside-line results.
She’s a identified expert on the intersection of search, conversion, social media, and dispute material advertising, and her work has been featured in the Unique York Cases and Entrepreneur Magazine. Megan most regularly speaks at conferences equivalent to Divulge material Advertising and marketing and marketing World, MarketingProfs’ B2B Discussion board, Enlighten Advertising and marketing and marketing Conference, and Search Engine Solutions.
Previously, she used to be guilty of promoting and dispute material for the On-line Advertising and marketing and marketing Institute. Forward of that, she used to be On-line Advertising and marketing and marketing Supervisor at MarketingProfs, where she led their social media and conversion optimization initiatives, and ion interactive, where she constructed their dispute material, social media, and advertising automation functions, from the bottom up.
Chris Anderson – Commercial Fashion
Austin, TX (Central time zone)
After graduating with a masters level in mass communication from Arizona Advise’s Walter Cronkite Faculty of Journalism in 2004, Chris started his career working with advertising purchasers at Arizona’s most visited web web page, azcentral.com. Since then he has worked instantly with a huge number of manufacturers ranging from Macy’s to Bridgestone to BMW and Porsche.
He has held positions in each and each product administration and development besides as client going through roles working instantly with customers to strengthen their profits and salvage their lives more straightforward. Before joining Persuade and Convert, he used to be Digital Sales Director and Senior Consultant at Automobile Rhythms, one amongst the most necessary ever media retail outlets to form on-line video experiences of essentially the latest vehicles from all main automobile manufacturers besides as the industry’s luxurious manufacturers.
Chris lives in Austin, Texas along with his wife Amy as they elevate their 3 children and 3 canines: a pug, a Chihuahua pug, and a Boston Terrier pug (these are his canines, in the occasion you were wondering). In his spare time, Chris most regularly thinks whereas slumbering about what he would design if he had spare time.
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