Dr. Peter J. Meyers’s Profile

Since more searchers are home and not on-the-slither, we’re left wondering where to focal point our optimization efforts. Is desktop a in reality noteworthy? Is mobile? What referring to the voice phenomenon that is now turn into phase of our day-to-day lives? As with most things, a in reality noteworthy factor is to take care of in thoughts your viewers.

August 14, 2020  


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MozCon 2020 is going virtual, and we’re pulling out your entire stops, alongside side surroundings our audio system up with faraway recording studios. Right here’s a within the aid of the scenes look at the tools and jam-up.

July 2, 2020  


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E-commerce sites face a special scenario within the latest crisis: devices that are going inner and out of stock mercurial. How kind you take care of like a flash out-of-stock devices and nonetheless carry search rankings?

March 25, 2020  


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If it appears to be like cherish the #1 organic result retains getting pushed down farther and farther, that is on narrative of it is. We detect the Y-situation of 10,000 SERPs to appear how things fetch modified since our 2013 peek.

February 26, 2020  


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On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We web a deep dive into the outdated to and after of this swap, alongside side its implications for foul-tracking.

February 5, 2020  


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Whenever you need to a transient hack to write down voice for featured snippets, this isn’t for all time if truth be told it. However the inverted pyramid plot of writing *canexisting you the solution to craft intentional, rich voice that might existing you the solution to foul for more than one queries and defend larger than one snippet at a time—obtain out how on this traditional Whiteboard Friday featuring the one and most efficient Dr. Pete!

September 27, 2019  


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On September 16, Google launched that they might per chance well be proscribing review stars in SERPs. In accordance with our data, page-1 SERPs with review stars dropped 14% over a two-day duration, with mighty larger drops in Valid Property and Finance.

September 24, 2019  


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At I/O 2019, Google launched that podcasts would quickly be coming to organic SERPs. We know they’ve been ready to transcribe audio for a whereas. What’s next for audio SEO and how will we put together for it?

Would possibly well presumably per chance presumably honest 22, 2019  


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In 2018, Google reported a comely 3,234 enhancements to search. That’s larger than 8 times the number of updates they reported in 2009 and a median of practically 9 per day.

Would possibly well presumably per chance presumably honest 14, 2019  


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The brief solution is “advantageous.” You might presumably also reverse a 301-redirect. The lengthy solution is that this swap can also honest not work the vogue you’d demand or hope, and it would rating your complications worse.

Would possibly well presumably per chance presumably honest 7, 2019  


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Don’t obsess over Domain Authority (DA) for its own sake. Domain Authority shines at evaluating your overall authority to varied sites and figuring out where you can compete.

April 17, 2019  


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On Friday, April 5, Google confirmed a worm that modified into as soon as causing pages to be deindexed. Our diagnosis suggests that roughly 4% of stable URLs fell out of page-1 rankings on April 5, and that deindexing impacted a broad diversity of web sites.

April 11, 2019  


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On February 28th and March 1st, we saw strangely high rankings flux. Digging into the guidelines, we captured heaps of of SERPs with larger than 10 page-one organic results, with some having as many as 19. These perceived to be comparable to In-depth Articles, but they disappeared the following day.

March 4, 2019  


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One week after the August 1st core update, or not it’s advantageous that this modified into as soon as a sizable one. We dive into the impact, alongside side winners and losers, and whether or not there’s a connection to the health and wellness business.

August 9, 2018  


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Of us don’t seem to be siloed to a single instrument — your optimization plot must not be, both. On this Whiteboard Friday, Dr. Pete soothes our fears a pair of multi-platform world and highlights the need of optimizing for a ​stir​ as an replacement of a touchpoint.

July 6, 2018  


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Bored to death in tracking your hyperlink prospects manually? Learn to make exercise of Hyperlink Explorer’s tracking lists to take care of tabs to your prospects and display screen links to explicit devices of voice. Whether or not you are doing hyperlink outreach, PR, or sexy conserving tabs to your challenge news sources, Hyperlink Explorer’s checklist administration can rating your lifestyles more straightforward.

Would possibly well presumably per chance presumably honest 29, 2018  


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The dwell of November saw a spike within the favored size of SERP snippets. Across 90K results, we came across a obvious elevate but many oddities, equivalent to video snippets. Our data suggests that many snippets are exceeding 300 characters, and we advocate a new meta description restrict of 300 characters.

December 19, 2017  


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Over a 4-day duration at the dwell of October, we saw a 10% tumble in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What came about, and how are these linked?

November 27, 2017  


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Who’s a success native, organic, and paid placement across Google within the wealth administration business? We analyze 5 keywords X 5,000 cities to obtain out, alongside side key takeaways for gamers who desire to compete within the wealth administration role.

June 21, 2017  


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Within the event you are confronted with hundreds of technical SEO points, luminous where to originate might also be compulsory. Powered by Moz’s new Accumulate 22 situation Trail, I data you through the plot of conserving apart severe points like a flash.

June 8, 2017  


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HTTPS results fetch topped 50% of page-1 Google rankings, in accordance with our 10K tracking data. Dr. Pete explores the traits, fundamental aid-outs, and what to appear forward to within the shut to future.

April 24, 2017  


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Google search operators are cherish chess – luminous how the devices scramble doesn’t rating you a master. Dive into 67 examples, from voice overview to attain of abode audits, and level up your search operator recreation.

March 1, 2017  


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Final week, Google launched “Top Experiences”, changing news results. What are Top Experiences, who’s rating in them, and what does it signal about Google‘s plans for news?

December 12, 2016  


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RankBrain represents a more evolved plot of measuring relevance, constructed on instructing machines to appear the relationships between words. How can also honest nonetheless RankBrain swap our technique to SEO and namely to key phrase overview?

December 6, 2016  


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Google Residence is a single-result search instrument, with answers driven by featured snippets. Listed below are six examples of how featured snippets translate into voice answers.

November 10, 2016  


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The lengthy Penguin 4.0 rollout is nearing completion. Whenever you were unlucky enough not to rating successfully, right here are 5 potential the rationalization why, from beefy-blown conspiracies to complex truths.

October 13, 2016  


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After practically two years of ready, Google has launched Penguin 4.0, now in proper-time. How sizable modified into as soon as the impact, and what’s occurring with September?

September 23, 2016  


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With the latest adjustments at Moz, there’s been a ramification of hypothesis referring to the lengthy creep of our neighborhood. I might per chance well take hold of to strive to jam the document straight and provide an exact narrative of where we’re at and where we’re headed.

September 8, 2016  


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Google‘s card-primarily primarily primarily based originate tests slither successfully beyond aesthetics and represents an evolution of their technique to search. I exercise many examples to expose the narrative of what playing cards indicate for search.

August 23, 2016  


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Featured Snippets fetch elevated 5X since their originate two years ago, and are right here to forestall. Secure out why they describe a proper organic search replacement and how to attain them to work to your sites.

July 26, 2016  


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Frail key phrase overview specializes in discovery, leaving you with a pile of keywords and a ramification of guesswork to prioritize them. What if there were a larger plot? I detect four metrics you can exercise to adapt your key phrase overview.

Would possibly well presumably per chance presumably honest 10, 2016  


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Given enough data about Google‘s previous algorithm updates, will we predict future updates? Dr. Pete explores a potential weekly cycle in Google‘s algorithm.

April 25, 2016  


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Within the previous 2 weeks, Google AdWords top advert blocks with 4 advertisements jumped from 1% to 36%, and exact-column advertisements fetch disappeared fully (titillating to the underside-left situation).

February 19, 2016  


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Within the previous 5 months since their roll-out, Google‘s Connected Questions (“Of us Also Inquire”) fetch grown over 500%. This put up small print their boost and evolution.

December 30, 2015  


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What were Google‘s most unstable days of 2014–2015, and what algorithm updates did you slither over? Two years of data from the MozCast challenge, visualized.

December 17, 2015  


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June 16, 2015 marked one amongst the freshest days on MozCast. Turned into as soon as this a swap in Google‘s HTTPS algorithm, or the aftershock of waking the Wikipedia huge?

June 18, 2015  


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Whenever you swap domain names for SEO? Or not it’s a difficult demand, normally asked plot too casually. I merged 5 domains into 1, and right here is what came about.

March 23, 2015  


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Or not it’s that time again – time to repeat the insanity of surroundings mettlesome advertising targets for next year without a thought for the vogue to rating them. How will we slither from taking a look backward (amble) to charting a course forward (lead)?

December 17, 2014  


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Google has confirmed that Penguin 3.0 has/is rolled/rolling out, so why did not MozCast detect anything? We dive deep into the guidelines to obtain out if Penguin 3.0 sexy wasn’t very sizable at the least.

October 23, 2014  


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Round September 25th, there modified into as soon as a vital soar in Google solution bins, most or all of them coming from the new vogue answers. I dig into the guidelines, examples, and an experiment with the Knowledge Vault.

October 2, 2014  


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Within the month between June 28th and July 28th, Google made four fundamental adjustments: (1) shedding authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the “Pigeon” update.

July 31, 2014  


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We were hearing that mobile will swap all the pieces for years. This put up is set why I mediate that time has in the end come, and why entrepreneurs fetch to pay attention.

July 8, 2014  


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As soon as your achieve of abode is launched and listed, or not it’s time to sand off the tough SEO edges. Section 3 within the “Starting Over” covers how to kind a transient, early SEO audit.

Would possibly well presumably per chance presumably honest 14, 2014  


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After months of making and planning, or not it’s understandable to desire to in the end pull the jam off, but originate is compulsory and speeding it’ll prolong proper success. Right here is the narrative of how I got Minimal Skill off the bottom.

April 22, 2014  


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Google‘s latest Knowledge Graph growth is constructed on search, and with it, your data. Glance how this growth impacts solution bins, data panels, and Google‘s relationships with site householders.

March 25, 2014  


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Google‘s SERP and advert structure redesign can also honest in the end be rolling out, after months of testing. Sooner than we lose the extinct model without a sign of ending, right here’s the outdated to-and-after of every fundamental vertical that is modified.

March 13, 2014  


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Sooner than the vacations, we spotted a vital tumble-off (roughly 15%) in searches demonstrate authorship. I web a deep dive into that data, alongside side 30- and 60-day views, an diagnosis of authorship counts, and queries that misplaced out.

January 9, 2014  


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Gradual supreme year, a swath of latest TLDs went on sale for a fab $185K every. What it’s possible you’ll not know is that a ramification of these TLDs are about to be resold as publicly on hand domains. Right here’s what you can presumably like to perceive referring to the coming domain gold creep.

December 12, 2013  


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I’m at ease to convey the MozCast Feature Graph, a 3-in-one instrument tracking adjustments to Google‘s SERP substances. The Feature Graph tracks the presence of substances, 30-day histories, and helps you to obtain SERPs with any combination of these substances.

December 10, 2013  


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MozCast measured a indispensable one-day temperature spike on November 14th. This spike coincided with though-provoking-scale DNS errors, but the motive within the aid of the adjustments is unclear.

Webmaster…

November 26, 2013  


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Frequently, Google appears to be like to be changing so like a flash that or not it is easy to creep to conspiracies. This put up is an strive to rating six data-driven predictions about how Google might per chance well swap in 2014, alongside side two conceptual screenshots.

November 14, 2013  


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As SEOs, we exhaust too mighty time residing in grief of Google. Love any company, Google has weaknesses, and or not it is vital for us to fetch point of view about their future (and the perfect plan it impacts our own future). Listed below are six things that I mediate Google fears.

October 31, 2013  


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Accumulate you ever ever questioned what a Google result would look cherish if they build all of the SERP substances on one page? Wonder no more. I latest to you Mega-SERP, sponsored by my obsession with tacos.

October 10, 2013  


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On July 19th, there modified into as soon as a fundamental Google update that with regards to all of us missed. Overnight, the number of queries with Knowledge Graph entries jumped 50% to sexy over a quarter (26.7%) of the searches we display screen.

August 21, 2013  


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Google has formally launched their latest aim, in-depth articles. We pulled some preliminary data on how frequent in-depth articles are since originate, what form of queries they seem on, and which sites are getting basically the most out of them.

August 13, 2013  


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Google‘s Knowledge Graph has exploded over the final year, and or not it’s riding an increasing number of notify answers in organic results. I detect 101 answers bins, and existing how these are intimately linked to the Knowledge Graph.

August 8, 2013  


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On June 21st, Matt Cutts hinted that Google modified into as soon as rolling out a “multi-week” update. We saw huge MozCast spikes on more than one days, and now that the weather has cleared, I believed it modified into as soon as time to kind a deeper diagnosis.

July 25, 2013  


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Blended results blurred the line between organic and native SEO. I piece a hack to expose how Google counts organic leads to a blended SERP, and how figuring out how the two algorithms overlap can existing you the solution to enhance both your native and organic plot.

July 11, 2013  


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On the morning of June 26th, MozCast registered a document excessive temperature of 113 levels. Right here is an initial investigation into the prospective algorithm update, and a potential partial-match domain (PMD) connection.

June 26, 2013  


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SEO has died a thousand deaths, but in a technique it never appears to be like to web. Right here’s a put up about why I mediate we underestimate what search is, and how SEO will continue to adapt lengthy into our future.

June 13, 2013  


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You might presumably also honest fetch heard that Google Reader is going away as of July 1st, 2013. I’m looking for a replacement, so I’m attempting a new RSS reader every week till I creep out of readers or slither loopy. I also show you the solution to export your Google Reader data (outdated to or not it’s too late).

Would possibly well presumably per chance presumably honest 30, 2013  


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Penguin 2.0 (4) rolled out Wednesday, and initial reports indicate that the impact modified into as soon as much less than many had feared. I detect MozCast data, alongside side business courses, and the Wide 20 sites (by SERP piece). I also focus on about the unconfirmed Would possibly well presumably per chance presumably honest 9 Google update.

Would possibly well presumably per chance presumably honest 24, 2013  


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Knowledge is in every single achieve, if how to rating entry to it. APIs (Application Programming Interfaces) are a sturdy instrument for data-driven voice entrepreneurs, and this put up is both a top level conception and mini-list of the API world.

Would possibly well presumably per chance presumably honest 20, 2013  


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Right here is an ode to an data visualization I came across on my box of tea. Or not it’s a pleasurable reminder of how we customarily rating carried away as entrepreneurs, particularly as our tools rating visualization more straightforward.

Would possibly well presumably per chance presumably honest 2, 2013  


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In my quest for a larger Amazon review, I came across a few things about search. Join me on an exploration of Social, Sentiment, and Semantics and the changing face of search.

April 8, 2013  


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Debates over gloomy-hat vs. white-hat SEO conjure up images of cartoon cowboys and villains, and per chance don’t seem to be mighty more worthwhile than youngsters’s TV. I mediate or not it’s time to demand some better questions, and if truth be told dig into the strategic and tactical implications within the aid of the hats.

March 21, 2013  


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The evolving AdWords landscape impacts larger than sexy PPC – on-page advertisements rating rating situation, CTR, and never without prolong SEO success. We checked out 10,000 queries to obtain out where advertisements seem, how a ramification of them there are, and how normally they existing up.

March 7, 2013  


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