Dr. Peter J. Meyers’s Profile

Dr. Peter J. Meyers’s Profile

Profile Knowledge

I’m a cognitive psychologist and resident Marketing and marketing Scientist at Moz. My latest obsession is hunting the algorithm to obtain out what makes Google tick.

Fleshy TitleDr. Peter J. Meyers
Prove TitleDr-Pete
Job TitleMarketing and marketing Scientist
FirmMoz
Accumulate 22 situationChicago, IL
Current Part About SEOCounting who made it to breakfast the supreme day of Pubcon
Current Topics, Conversion Charge Optimization (CRO), On-page SEO, Technical SEO, Video

Weblog Feedback & Posts


22897 - Dr. Peter J. Meyers's Profile

At the aid of the Scenes at MozCon Digital

MozCon 2020 is going virtual, and we’re pulling out your entire stops, alongside side surroundings our audio system up with faraway recording studios. Right here’s a within the aid of the scenes look at the tools and jam-up.

July 2, 2020  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

How Low Can #1 Ride? (2020 Edition)

If it appears to be like cherish the #1 organic result retains getting pushed down farther and farther, that is on narrative of it is. We detect the Y-situation of 10,000 SERPs to appear how things fetch modified since our 2013 peek.

February 26, 2020  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Learn how to Write Articulate for Solutions Utilizing the Inverted Pyramid – Most sensible possible of Whiteboard Friday

Whenever you need to a transient hack to write down voice for featured snippets, this isn’t for all time if truth be told it. However the inverted pyramid plot of writing *canexisting you the solution to craft intentional, rich voice that might existing you the solution to foul for more than one queries and defend larger than one snippet at a time—obtain out how on this traditional Whiteboard Friday featuring the one and most efficient Dr. Pete!

September 27, 2019  


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22897 - Dr. Peter J. Meyers's Profile

Google Overview Stars Fall by 14%

On September 16, Google launched that they might per chance well be proscribing review stars in SERPs. In accordance with our data, page-1 SERPs with review stars dropped 14% over a two-day duration, with mighty larger drops in Valid Property and Finance.

September 24, 2019  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Podcasts in SERPs: Is Audio SEO the Subsequent Frontier?

At I/O 2019, Google launched that podcasts would quickly be coming to organic SERPs. We know they’ve been ready to transcribe audio for a whereas. What’s next for audio SEO and how will we put together for it?

Would possibly well presumably per chance presumably honest 22, 2019  


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22897 - Dr. Peter J. Meyers's Profile

How In general Does Google Change Its Algorithm?

In 2018, Google reported a comely 3,234 enhancements to search. That’s larger than 8 times the number of updates they reported in 2009 and a median of practically 9 per day.

Would possibly well presumably per chance presumably honest 14, 2019  


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22897 - Dr. Peter J. Meyers's Profile

Can You Reverse A 301 Redirect?

The brief solution is “advantageous.” You might presumably also reverse a 301-redirect. The lengthy solution is that this swap can also honest not work the vogue you’d demand or hope, and it would rating your complications worse.

Would possibly well presumably per chance presumably honest 7, 2019  


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22897 - Dr. Peter J. Meyers's Profile

March 1st Google Change: The Mysterious Case of the 19-Result SERPs

On February 28th and March 1st, we saw strangely high rankings flux. Digging into the guidelines, we captured heaps of of SERPs with larger than 10 page-one organic results, with some having as many as 19. These perceived to be comparable to In-depth Articles, but they disappeared the following day.

March 4, 2019  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Google’s August 1st Core Change: Week 1

One week after the August 1st core update, or not it’s advantageous that this modified into as soon as a sizable one. We dive into the impact, alongside side winners and losers, and whether or not there’s a connection to the health and wellness business.

August 9, 2018  


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22897 - Dr. Peter J. Meyers's Profile

Desktop, Cellular, or Tell? (D) All the Above

Of us don’t seem to be siloed to a single instrument — your optimization plot must not be, both. On this Whiteboard Friday, Dr. Pete soothes our fears a pair of multi-platform world and highlights the need of optimizing for a ​stir​ as an replacement of a touchpoint.

July 6, 2018  


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22897 - Dr. Peter J. Meyers's Profile

Monitoring Your Hyperlink Prospecting Utilizing Lists in Hyperlink Explorer

Bored to death in tracking your hyperlink prospects manually? Learn to make exercise of Hyperlink Explorer’s tracking lists to take care of tabs to your prospects and display screen links to explicit devices of voice. Whether or not you are doing hyperlink outreach, PR, or sexy conserving tabs to your challenge news sources, Hyperlink Explorer’s checklist administration can rating your lifestyles more straightforward.

Would possibly well presumably per chance presumably honest 29, 2018  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

How Prolonged Must Your Meta Description Be?

The dwell of November saw a spike within the favored size of SERP snippets. Across 90K results, we came across a obvious elevate but many oddities, equivalent to video snippets. Our data suggests that many snippets are exceeding 300 characters, and we advocate a new meta description restrict of 300 characters.

December 19, 2017  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Knowledge Graph Eats Featured Snippets, Jumps +30%

Over a 4-day duration at the dwell of October, we saw a 10% tumble in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What came about, and how are these linked?

November 27, 2017  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Half of Page-1 Google Results Are Now HTTPS

HTTPS results fetch topped 50% of page-1 Google rankings, in accordance with our 10K tracking data. Dr. Pete explores the traits, fundamental aid-outs, and what to appear forward to within the shut to future.

April 24, 2017  


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22897 - Dr. Peter J. Meyers's Profile

Mastering Google Search Operators in 67 Easy Steps

Google search operators are cherish chess – luminous how the devices scramble doesn’t rating you a master. Dive into 67 examples, from voice overview to attain of abode audits, and level up your search operator recreation.

March 1, 2017  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Tactical Key phrase Examine in a RankBrain World

RankBrain represents a more evolved plot of measuring relevance, constructed on instructing machines to appear the relationships between words. How can also honest nonetheless RankBrain swap our technique to SEO and namely to key phrase overview?

December 6, 2016  


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22897 - Dr. Peter J. Meyers's Profile

Learn how to Snide on Google Dwelling

Google Residence is a single-result search instrument, with answers driven by featured snippets. Listed below are six examples of how featured snippets translate into voice answers.

November 10, 2016  


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22897 - Dr. Peter J. Meyers's Profile

Why Didn’t You Salvage better from Penguin?

The lengthy Penguin 4.0 rollout is nearing completion. Whenever you were unlucky enough not to rating successfully, right here are 5 potential the rationalization why, from beefy-blown conspiracies to complex truths.

October 13, 2016  


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22897 - Dr. Peter J. Meyers's Profile

​The Future of the Moz Neighborhood

With the latest adjustments at Moz, there’s been a ramification of hypothesis referring to the lengthy creep of our neighborhood. I might per chance well take hold of to strive to jam the document straight and provide an exact narrative of where we’re at and where we’re headed.

September 8, 2016  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Google’s Future is within the Cards

Google‘s card-primarily primarily primarily based originate tests slither successfully beyond aesthetics and represents an evolution of their technique to search. I exercise many examples to expose the narrative of what playing cards indicate for search.

August 23, 2016  


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22897 - Dr. Peter J. Meyers's Profile

Ranking #0: SEO for Solutions

Featured Snippets fetch elevated 5X since their originate two years ago, and are right here to forestall. Secure out why they describe a proper organic search replacement and how to attain them to work to your sites.

July 26, 2016  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

​Key phrase Examine in 2016: Going Past Guesswork

Frail key phrase overview specializes in discovery, leaving you with a pile of keywords and a ramification of guesswork to prioritize them. What if there were a larger plot? I detect four metrics you can exercise to adapt your key phrase overview.

Would possibly well presumably per chance presumably honest 10, 2016  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Four Adverts on Top: The Wait Is Over

Within the previous 2 weeks, Google AdWords top advert blocks with 4 advertisements jumped from 1% to 36%, and exact-column advertisements fetch disappeared fully (titillating to the underside-left situation).

February 19, 2016  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

How Wide Turned into as soon as Penguin 3.0?

Google has confirmed that Penguin 3.0 has/is rolled/rolling out, so why did not MozCast detect anything? We dive deep into the guidelines to obtain out if Penguin 3.0 sexy wasn’t very sizable at the least.

October 23, 2014  


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22897 - Dr. Peter J. Meyers's Profile

Extra Google Reply Boxes, with Bonus Experiment!

Round September 25th, there modified into as soon as a vital soar in Google solution bins, most or all of them coming from the new vogue answers. I dig into the guidelines, examples, and an experiment with the Knowledge Vault.

October 2, 2014  


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22897 - Dr. Peter J. Meyers's Profile

The Month Google Shook the SERPs

Within the month between June 28th and July 28th, Google made four fundamental adjustments: (1) shedding authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the “Pigeon” update.

July 31, 2014  


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22897 - Dr. Peter J. Meyers's Profile

Why Cellular Matters – Now

We were hearing that mobile will swap all the pieces for years. This put up is set why I mediate that time has in the end come, and why entrepreneurs fetch to pay attention.

July 8, 2014  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Starting Over, Section 3 – Optimize

As soon as your achieve of abode is launched and listed, or not it’s time to sand off the tough SEO edges. Section 3 within the “Starting Over” covers how to kind a transient, early SEO audit.

Would possibly well presumably per chance presumably honest 14, 2014  


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22897 - Dr. Peter J. Meyers's Profile

Starting Over, Section 2: Originate

After months of making and planning, or not it’s understandable to desire to in the end pull the jam off, but originate is compulsory and speeding it’ll prolong proper success. Right here is the narrative of how I got Minimal Skill off the bottom.

April 22, 2014  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Google’s 2014 Redesign: Sooner than and After

Google‘s SERP and advert structure redesign can also honest in the end be rolling out, after months of testing. Sooner than we lose the extinct model without a sign of ending, right here’s the outdated to-and-after of every fundamental vertical that is modified.

March 13, 2014  


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22897 - Dr. Peter J. Meyers's Profile

Google’s December Authorship Shake-up

Sooner than the vacations, we spotted a vital tumble-off (roughly 15%) in searches demonstrate authorship. I web a deep dive into that data, alongside side 30- and 60-day views, an diagnosis of authorship counts, and queries that misplaced out.

January 9, 2014  


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22897 - Dr. Peter J. Meyers's Profile

The Subsequent Domain Gold Trail: What You Deserve to Know

Gradual supreme year, a swath of latest TLDs went on sale for a fab $185K every. What it’s possible you’ll not know is that a ramification of these TLDs are about to be resold as publicly on hand domains. Right here’s what you can presumably like to perceive referring to the coming domain gold creep.

December 12, 2013  


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22897 - Dr. Peter J. Meyers's Profile

Future SERP: A Focal point on at Google 2014

Frequently, Google appears to be like to be changing so like a flash that or not it is easy to creep to conspiracies. This put up is an strive to rating six data-driven predictions about how Google might per chance well swap in 2014, alongside side two conceptual screenshots.

November 14, 2013  


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22897 - Dr. Peter J. Meyers's Profile

What Scares Google?

As SEOs, we exhaust too mighty time residing in grief of Google. Love any company, Google has weaknesses, and or not it is vital for us to fetch point of view about their future (and the perfect plan it impacts our own future). Listed below are six things that I mediate Google fears.

October 31, 2013  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

Mega-SERP: A Visual Handbook to Google

Accumulate you ever ever questioned what a Google result would look cherish if they build all of the SERP substances on one page? Wonder no more. I latest to you Mega-SERP, sponsored by my obsession with tacos.

October 10, 2013  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

The Day the Knowledge Graph Exploded (+50.4%)

On July 19th, there modified into as soon as a fundamental Google update that with regards to all of us missed. Overnight, the number of queries with Knowledge Graph entries jumped 50% to sexy over a quarter (26.7%) of the searches we display screen.

August 21, 2013  


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22897 - Dr. Peter J. Meyers's Profile

Google’s “Multi-Week” Algorithm Change

On June 21st, Matt Cutts hinted that Google modified into as soon as rolling out a “multi-week” update. We saw huge MozCast spikes on more than one days, and now that the weather has cleared, I believed it modified into as soon as time to kind a deeper diagnosis.

July 25, 2013  


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22897 - Dr. Peter J. Meyers's Profile

How Does Google Rely Local Results?

Blended results blurred the line between organic and native SEO. I piece a hack to expose how Google counts organic leads to a blended SERP, and how figuring out how the two algorithms overlap can existing you the solution to enhance both your native and organic plot.

July 11, 2013  


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22897 - Dr. Peter J. Meyers's Profile

Early Gape at Google’s June 25 Algo Change

On the morning of June 26th, MozCast registered a document excessive temperature of 113 levels. Right here is an initial investigation into the prospective algorithm update, and a potential partial-match domain (PMD) connection.

June 26, 2013  


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22897 - Dr. Peter J. Meyers's Profile

SEO Ways Die, However SEO Never Will

SEO has died a thousand deaths, but in a technique it never appears to be like to web. Right here’s a put up about why I mediate we underestimate what search is, and how SEO will continue to adapt lengthy into our future.

June 13, 2013  


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22897 - Dr. Peter J. Meyers's Profile

An RSS Reader A Week: In Search of a Google Reader Replace

You might presumably also honest fetch heard that Google Reader is going away as of July 1st, 2013. I’m looking for a replacement, so I’m attempting a new RSS reader every week till I creep out of readers or slither loopy. I also show you the solution to export your Google Reader data (outdated to or not it’s too late).

Would possibly well presumably per chance presumably honest 30, 2013  


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22897 - Dr. Peter J. Meyers's Profile

Penguin 2.0/4 – Had been You Jarred and/or Jolted?

Penguin 2.0 (4) rolled out Wednesday, and initial reports indicate that the impact modified into as soon as much less than many had feared. I detect MozCast data, alongside side business courses, and the Wide 20 sites (by SERP piece). I also focus on about the unconfirmed Would possibly well presumably per chance presumably honest 9 Google update.

Would possibly well presumably per chance presumably honest 24, 2013  


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22897 - Dr. Peter J. Meyers's Profile

APIs for Knowledge-Pushed Marketers

Knowledge is in every single achieve, if how to rating entry to it. APIs (Application Programming Interfaces) are a sturdy instrument for data-driven voice entrepreneurs, and this put up is both a top level conception and mini-list of the API world.

Would possibly well presumably per chance presumably honest 20, 2013  


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22897 - Dr. Peter J. Meyers's Profile

How Now not to Visualize Your Knowledge

Right here is an ode to an data visualization I came across on my box of tea. Or not it’s a pleasurable reminder of how we customarily rating carried away as entrepreneurs, particularly as our tools rating visualization more straightforward.

Would possibly well presumably per chance presumably honest 2, 2013  


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22897 - Dr. Peter J. Meyers's Profile


22897 - Dr. Peter J. Meyers's Profile

How I Wish Amazon Opinions Worked

In my quest for a larger Amazon review, I came across a few things about search. Join me on an exploration of Social, Sentiment, and Semantics and the changing face of search.

April 8, 2013  


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22897 - Dr. Peter J. Meyers's Profile

Sunless Hat or White Hat SEO? Or not it’s Time to Inquire Better Questions

Debates over gloomy-hat vs. white-hat SEO conjure up images of cartoon cowboys and villains, and per chance don’t seem to be mighty more worthwhile than youngsters’s TV. I mediate or not it’s time to demand some better questions, and if truth be told dig into the strategic and tactical implications within the aid of the hats.

March 21, 2013  


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22897 - Dr. Peter J. Meyers's Profile

The Google AdWords Landscape (Infographic)

The evolving AdWords landscape impacts larger than sexy PPC – on-page advertisements rating rating situation, CTR, and never without prolong SEO success. We checked out 10,000 queries to obtain out where advertisements seem, how a ramification of them there are, and how normally they existing up.

March 7, 2013  


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