Lauren, once a single-digit handicap golfer, is a digital strategist with intensive social journey. She has labored with a unfold of media startups, established non-earnings, marvelous sports activities leagues (in conjunction with seven seasons with the PGA TOUR), teams, athletes, and foremost brands. An experienced exchange and game event planner, Lauren additionally leads workshops and speaks nationwide for associations, conferences and company teams. Lauren is a mother of three #TinyTeagues and the emoji queen. In repeat for you strategies for the appropriate emoji to use, she is aware of it.
Undoubtedly one of many fashioned social networks, we’ve found that Twitter is regularly the most misunderstood.
Recent compare from Edison Examine paint an enticing picture of Twitter and its position in The United States’s social media ecosystem. We’re extinct to getting schooled by the annual Limitless Dial document (take a look at up on our recap post: 2021 Social Media Usage Statistics), and Edison took that to a brand unique stage with a clear take a look at up on at Twitter Earlier than and After Trump to title correct how influential Twitter has been on the collective American psyche.
Here are gruesome statistics about post-Trump Twitter that I didn’t depend on.
More Folk Are The usage of Twitter
Twitter users returned to the platform straight after Trump. A cramped bit background: On January 8, 2021, Twitter banned then-President Donald Trump from the platform. After the ban, day-to-day Twitter usage increased five parts, to 29% post-ban by social media users ragged 18+.
While the politically liberal users increased 24%, there modified into once additionally an delay among politically conservative social media users, from 18% to 21% post-ban.
American citizens Agree That Social Media Spreads Disinformation
American citizens on both aspects of the political spectrum are skeptical of social media web sites and the faux files that may well unfold on the platforms. Twitter over indexes as untrustworthy by political conservatives, though 42% of politically liberal social media users carry out now not have confidence the info and data considered on Twitter.
The bulk of liberals and conservatives agree that social media spreads disinformation and conspiracies. Who’s responsible? Properly, virtually 70% of both aspects of the aisle agree that social media companies must mute be held accountable for the style of articulate material they promote.
Twitter Sucks at Converting Consciousness to Usage
Even supposing Twitter is indispensable by 88% of American citizens, correct 23% of American citizens ages 12 and older use Twitter. Thus, about one in four American citizens who know about Twitter genuinely use Twitter.
Compare that ratio to Facebook, the put 93% comprise heard of it, and 61% comprise a profile. Even so, Twitter usage is up from 19% of American citizens correct two years prior to now. Twitter usage in 2021 matches TikTok usage in 2021, and boasts extra American social media users than LinkedIn, WhatsApp, and Parler.
The Kids Appreciate Twitter is Alright
Young American citizens, ages 12 to 34 years ragged, are the most prevalent of Twitter users. Over a third of American social media users are on Twitter, up from 29% in the final two years. Compare that to simplest 10% of senior American citizens over 55 years ragged, who suppose the majority of their social media time on Facebook.
Moms Tweet, Too
For social platforms, Twitter barely edges out TikTok among Moms, though Facebook, Pinterest and Instagram buy Mom’s attention the most on social media. Now that mothers suppose over 4 hours per day the usage of the Internet, there’s time sufficient to switch round!
This post modified into once first and foremost written by Jay Baer in 2010 and up as much as now with unique compare by Lauren Teague in 2021.
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