5 Influencer Advertising and marketing Myths for 2022

5 Influencer Advertising and marketing Myths for 2022


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Corynn beforehand led marketing and communications strategy on the University of Michigan, the build she constructed an in-house digital marketing team and oversaw several famous digital initiatives. She furthermore managed campaigns spanning hundreds of industries, including car, residential, healthcare, increased training, and non-earnings.

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Influencer marketing is no longer any longer new but it’s a ways continuously changing and entrepreneurs have suggestions. Below are 5 popular influencer marketing myths we’ve heard and are seeking to debunk.

Memoir #1: Influencer marketing is a fad.

In actuality, this would possibly be correct, style of. Hear me out.

Post-COVID recordsdata shows a 37% decrease in manufacturers working with influencers and a 41% tumble in the effectivity of influencer marketing. 

Alternatively, manufacturers are serene investing in influencer marketing, particularly by scheme of nano and micro-influencers. I survey this shift as a more strategic formula to influencer marketing and a formula to redefine a tactic fraught with factors. 

So, is influencer marketing a fad? 

By formula of manufacturers spending many of cash on influencers with colossal followings? Doubtlessly. 

Alternatively, for my fragment, influencer marketing in phrases of nano and micro-influencers — particularly ones that resonate with niche audiences —  is here to cease & will change into a after all crucial half of a strategic marketing mix.

So, what does this point out for entrepreneurs? 

Withhold influencer marketing for your radar and dive deep into your personas to survey if nano and micro-influencers would possibly perhaps also join you with your audience.

Memoir #2: Influencer marketing is most efficient a success for younger generations.

Entrepreneurs spherical the sector are seeking to woo the next generation of customers with influencer marketing. In spite of the entirety, there are over 15 million search outcomes for “influencer marketing to Gen Z.” 

Within the meantime, “influencer marketing to Gen X” and “influencer marketing to Boomers” have decrease than 10 million outcomes mixed.

What’s up with that?

I feel it largely comes down to the story that influencer marketing is most efficient for younger generations, which is completely no longer correct. In spite of the entirety, older generations are spending more and more time on social media and moving their browsing habits in direction of on-line retail, supply services, and subscriptions which methodology manufacturers have more alternatives than ever to rob all the scheme by scheme of generations. Gen X and Boomers furthermore adjust the overwhelming majority of disposable profits in the US.

While some entrepreneurs are writing concepts spherical younger influencers, phrases love “Grandfluencers” and “aged influencers’ are changing into more popular. Influencers love Joan MacDonald and Helen Winkle are over here residing their handiest lives as 70-three hundred and sixty five days-feeble-plus influencers with virtually 5 million followers mixed.

Gen X furthermore has some unparalleled influencers love Arlinda McIntosh and Ana Pejkanovic.

So, what does this point out for entrepreneurs? 

If your audience entails Gen X and/or Boomers, influencer marketing will more than likely be rate a strive.

Memoir 3: Influencers favor to have colossal followings to be efficient.

We covered this a small bit in story #1, but let’s dive deeper. 

Historically, influencer marketing methodology the utilization of a social media user with a colossal following. This day, that definition is changing.

While mega influencers (social users with millions of followers) are the first component many folks have when they assume “influencer,” other groups are increasing in reputation. Alternatively, there are differing opinions on how many followers every community has, especially in the micro and nano classes the build some entrepreneurs yelp nano influencers can have as small as 500 followers and serene be efficient.

  1. Mega: 1M+ followers
  2. Macro: 100K+ followers
  3. Micro: 10K+ followers
  4. Nano: 500 to 10K followers

While influencers on the overall have a conversion rate of spherical 3%, nano influencers are converting at upwards of 30% in some conditions.

What does this point out for entrepreneurs? 

Entrepreneurs will need to survey for alternatives to work with influencers with niche communities and be conscious that colossal followings don’t equal better.

Memoir 4: Influencer marketing doesn’t work for B2B corporations.

That is completely no longer correct.

What does this point out for B2B entrepreneurs? 

B2B entrepreneurs will need to explore concepts to lift influencers into their marketing, whether it’s by scheme of employees, customers, or social media influencers.

Memoir #5: Influencer marketing has no suggestions.

In an October 2021 recordsdata launch, the Federal Alternate Rate mentioned they’ve formally put a full bunch of businesses on gape for “false opinions and other misleading endorsements”. The penalty for misleading customers is as much as $43,792 per violation.

What does this point out for entrepreneurs?

It methodology there are suggestions it be a must to exercise, and also you shouldn’t be a jerk and misinform and deceive folks. Familiarize your self with the FTC endorsement guidelines and comply to e book definite of complications and hardships.

2022 Influencer Advertising and marketing Myths Debunked!

There you perchance would possibly have it! 5 myths we wished to house so you perchance can also assume if a dip in the influencer pool is rate exploration by you and your team. 

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Influencer Compensation Report - 5 Influencer Advertising and marketing Myths for 2022

2021 B2B Influencer Compensation Document

How famous does a B2B influencer rate? Utilize this valuable study gained from Onalytica’s market, MyOnalytica, to gasoline your influencer marketing efforts.

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